Sukhumvit Road between Asoke Road and Sukhumvit Soi 23
Soi Cowboy is just next to Terminal 21, a very popular new shopping mall, so just cross the street and see it for yourself... or use Terminal 21 as an excuse to have a quick peek. Remember, you might not see this again anywhere else in the world!
Inside Soi Cowboy Go Go Bars
Each is brightly lit and colourful, playing loud music, offering lines of seats typically arranged in tiers around a UV-lit central stage. Another row of stools is available directly around the stage, but first timers tend to sit in the back. Bars usually close around 2.30 am, but it's not unusual to see them open until 3am. Weekends can be really busy, especially in the most popular ones such as Tilac or Baccara.
Soi Cowboy is fairly straight-forward, no traps or scams... so just sit and order a drink: expect to pay 100 to 150 baht, which is rather fair (some bars like Sahara and Kiss now charging up to 180 baht... ouch). Staffmembers might sit next to you and ask for a drink, but rarely in a pushy way. If you want to enjoy your new friend's company, it's a nice gesture to buy her one and it is not too crazily expensive.
Baccara Baccara maybe the last A go-go bar in the street, but it is also one of the most popular. Unfortunately because of its popularity, you sometimes might not be able to find a seat. This recently refurbished bar is bright, clean and is even non-smoking downstairs - a good improvement. No less than three elevated rows of sofas around the room add to a slightly cramped feeling. Baccara is a favourite place for Japanese guests.